Sales Convention 2021

Engagement: Insperity 2021 Sales Convention

  • Human resources & business solutions organization
  • Traditionally a destination sales convention requiring a virtual alternative
  • Challenge of achieving the same or higher level of inspiration and motivational values.

Objective: What is the business objective for this event?

  • Annual Sales & Marketing Convention geared towards our Business Performance Advisors (Sales Professionals). Inspiration, recognition, motivation and networking are the key deliverables we try to achieve each year.

Target Audience: Who is the audience that this event is intended for?

  • BPAs – Sales Professionals
  • Entire company will have the option to watch.

Success Metrics: What metrics will you use to define the success of event?

  • Engagement on the platform
  • Post event surveys
  • BPA retention


  • Hybrid based virtual event with webcast presentations streamed from a large stage that included screens, multi-camera production and onsite encoding.
  • Attendees – 1200
  • Customized host spaces, background with client branding and colour schemes
  • Badging with prizes based on virtual event activity & performance to maintain engagement


  • Attendees were very competitive and engaged earning badges by maximizing their experience throughout the virtual environment, watching videos, exploring resources and attending main stage presentations.
  • The post event surveys results were positive with a substantial amount of enthusiasm for the event as a safe alternative to a Los Vegas meeting.
  • Recognition for great performances and inspirational throughout the event served well to encourage BPA retention.