International Sales Convention
Challenge
The meeting faced the challenge of reimagining its traditional destination-based annual sales convention in response to restrictions on in-person gatherings. The goal was to deliver a high-impact, motivational experience that matched or exceeded the inspiration, recognition, and networking opportunities of their in-person events. Additionally, the event needed to ensure high engagement, maintain team morale, and support retention of their sales professionals.
Objectives
Inspire and motivate
Create a platform that inspires BPAs and showcases their achievements.
Foster engagement
Encourage active participation and meaningful interactions through innovative virtual tools.
Support retention
Use the event as an opportunity to reinforce commitment and loyalty among the BPAs
Enable networking
Facilitate connections between attendees despite the virtual format.
Solution
Our team crafted a customized hybrid virtual event solution that combined high-quality webcast presentations with engaging digital experiences. Presentations were streamed from a professionally designed large stage featuring branded backgrounds, multi-camera setups, and onsite encoding for seamless delivery. The platform was customized with client branding, color schemes, and interactive host spaces. Attendees could earn badges and win prizes based on their activity and performance during the event, encouraging participation.
Outcome
The International Sales Convention exceeded expectations, achieving high levels of engagement and enthusiasm.
Active Participation
Attendees enthusiastically competed to earn badges, maximizing their use of the virtual environment.
Positive Feedback
Post-event surveys indicated strong attendee satisfaction, with many expressing appreciation for the event as a safe and motivational alternative to an in-person convention.
Enhanced Retention
Recognition for outstanding performances and an inspirational atmosphere reinforced BPA loyalty to the company.
Conclusion
The International Sales Convention is a prime example of how a traditional event can be successfully reimagined in a virtual format. By focusing on engagement, motivation, and recognition, the event achieved its objectives and set a benchmark for future hybrid events. This case study underscores the power of thoughtful design and innovative solutions in delivering impactful virtual experiences.
